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Forecasting Blog

Demand Forecasting, Sales Planning, Big Data Analytics & IBP

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Flash News

planning strategy, ibp, scenario planning, demand planning, plm mapping

Planning Strategy for New Products in SAP IBP

true-demand

Major Roadblocks to Capturing True Demand

supply-chain-challenges-2023-valtitude

Global Supply Chain Challenges 2023 – Preparing For The Storm

How Zillow’s Home-Buying Business Blew Up

Managing Sales Order Deadlocks

How do you calculate True demand?

Suez Canal Blockage – Impact on Trade & Supply Chains

Some CPFR terminology in Demand Planning

If You Were Heading Up A Supply Chain Org, What Will be your Overarching Objective And Why?

As Nasdaq Soars, Are We at the Start of the Great Bull market for the Roaring 20s?

Wednesday, May 20, 2026

Author: Dr. Chockalingam

Dr. Mark Chockalingam is the founder and President of Demand Planning LLC, a Business Process and Strategy Consultancy helping clients across industries: Pharmaceuticals, Consumer Products, Chemicals and Fashion Apparel. His specialty consulting areas include Sales forecasting, Supply Chain Analytics, and Sales and Operations Planning. He has conducted numerous training and strategy facilitation workshops for a variety of clients in the US and abroad. Mark has worked with a variety of companies from the Fortune 500 such as Wyeth, Miller SAB, FMC, Teva to the small and medium size companies such as Au Bon pain, Multy Industries, Ticona, a divison of Celanese AG. With significant expertise in business forecasting and modeling, he is a frequent speaker at major supply chain events on topics ranging from demand management to sales and operations planning. Prior to establishing his consulting practice, Mark has worked with manufacturing companies in important supply chain positions. Mark was Director of Market Analysis and Demand Planning for the Gillette Company, now part of Proctor and Gamble. Before Gillette, Mark led the Suncare, Footcare and OTC forecasting processes for Schering-Plough Consumer HealthCare in Memphis. Mark has a Ph. D. in Finance from Arizona State University, an MBA from the University of Toledo and is a member of the Institute of Chartered Accountants of India.
Forecasting Metrics and Diagnostics

Using Orders to Predict POS?!

Dr. Chockalingam December 16, 2009

I saw this linked in comment in a discussion group: “I hate to get technical”. That expression always bothered me, but I am wondering who IS getting technical….who is using … Read More

CPG forecastinginventoriesorder forecastPOS forecastretail forecasttraining workshopsweb seminarsweb workshopsworkshop 1 Comment on Using Orders to Predict POS?!
Metrics and Diagnostics

Value Chain Metrics and Score-Carding

Dr. Chockalingam December 6, 2009

One of the Key steps to improving your Value chain is to measure and score-card the current state.  If you don’t measure where you are, how will you know what … Read More

capacty utilizationconsultingdays on handdemand metricsDMAICForecast AccuracyFTFRprocess re-engineeringprofitabilityReturn on Investmentschedule adherencesix sigma 1 Comment on Value Chain Metrics and Score-Carding
Aggregate Planning

Demand Planning for CPG Companies

Dr. Chockalingam December 4, 2009

Demand Planning.Net is offering a training workshop to illustrate forecasting techniques for CPG companies. This is held on Jan 20 and 22 over the Web in two modules.

CPG trainingdemand forecastingPOS based forecastingPOS datapromotional forecastingpromotional planningretail inventorytraining 1 Comment on Demand Planning for CPG Companies
Aggregate Planning

Too Big to Fail? Too small to save? Too Inefficient To Work With? Too Old School To Educate?

Dr. Chockalingam November 17, 2009

Policy makers hang on to the idea, or more like fear, that it is too risky to let big banks fail. There is a lot of talk and surmise that … Read More

Bankingc-level executiveEconomyFinanceForecastinglong-term planningModelingPolicy 2 Comments on Too Big to Fail? Too small to save? Too Inefficient To Work With? Too Old School To Educate?
Forecasting

Business Forecasting When Trend Is Not Your Friend…….

Dr. Chockalingam November 10, 2009

In the demand forecasting tutorial in New Jersey, there was a key question on forecasting during a recession.  Forecasting is relatively easier in a boom.  As they say the Trend … Read More

3 Comments on Business Forecasting When Trend Is Not Your Friend…….
Forecasting

Excellent Participation In The Forecasting Tutorial

Dr. Chockalingam November 3, 2009

summary of the demand forecasting workshop held in NJ October 22-23.

ForecastingMetricsModelingtrainingworkshop Comment on Excellent Participation In The Forecasting Tutorial
Is SAP APO DP Complicated?
Demand Modeling SCM Tools

Is SAP APO DP Complicated?

Dr. Chockalingam September 4, 2009

I have heard feedback from many business users and demand planners that SAP APO DP is complicated.  Some think it is too rigid!!  I have heard that it is too … Read More

APO DPcomplex softwareexcel demand planningusability Comment on Is SAP APO DP Complicated?
SCM Tools

SAP APO Demand Planning – Usability Versus Functionality

Dr. Chockalingam September 2, 2009

The complexity and scale of the data and functionality actually drowns out the requirement for business process mapping and leveraging the functionality to meet the business needs. So the key … Read More

APO DPModelingSAP APOusabilityuser adoption 2 Comments on SAP APO Demand Planning – Usability Versus Functionality
Forecasting

Forecast Alerts

Dr. Chockalingam August 20, 2009

Alerts are important. But more important is an understanding of the business to set reasonable thresholds and the mathematical common sense to use relative measures for alerting.

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Tracking Signal
Forecasting Metrics and Diagnostics

Tracking Signal

Dr. Chockalingam August 6, 2009

Tracking signal is a measure used to evalue if the actual demand does not reflect the assumptions in the forecast about the level and perhaps trend in the demand profile. … Read More

6 Comments on Tracking Signal

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