Demand Volatility vs Forecast Accuracy
Demand volatility does NOT necessarily mean the demand is unpredictable. Demand volatility also does not mean the demand is an ugly scatter of points across the map. Forecast accuracy and Demand volatility are two different things, though there is a strong relationship between accuracy and volatility in practice. To improve forecast accuracy, you may need to do a variety of things and reducing or mitigating volatility is just one of those things.