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Forecasting Blog

Demand Forecasting, Sales Planning, Big Data Analytics & IBP

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planning strategy, ibp, scenario planning, demand planning, plm mapping

Planning Strategy for New Products in SAP IBP

true-demand

Major Roadblocks to Capturing True Demand

supply-chain-challenges-2023-valtitude

Global Supply Chain Challenges 2023 – Preparing For The Storm

How Zillow’s Home-Buying Business Blew Up

Managing Sales Order Deadlocks

How do you calculate True demand?

Suez Canal Blockage – Impact on Trade & Supply Chains

Some CPFR terminology in Demand Planning

If You Were Heading Up A Supply Chain Org, What Will be your Overarching Objective And Why?

As Nasdaq Soars, Are We at the Start of the Great Bull market for the Roaring 20s?

Wednesday, May 20, 2026

Author: Dr. Chockalingam

Dr. Mark Chockalingam is the founder and President of Demand Planning LLC, a Business Process and Strategy Consultancy helping clients across industries: Pharmaceuticals, Consumer Products, Chemicals and Fashion Apparel. His specialty consulting areas include Sales forecasting, Supply Chain Analytics, and Sales and Operations Planning. He has conducted numerous training and strategy facilitation workshops for a variety of clients in the US and abroad. Mark has worked with a variety of companies from the Fortune 500 such as Wyeth, Miller SAB, FMC, Teva to the small and medium size companies such as Au Bon pain, Multy Industries, Ticona, a divison of Celanese AG. With significant expertise in business forecasting and modeling, he is a frequent speaker at major supply chain events on topics ranging from demand management to sales and operations planning. Prior to establishing his consulting practice, Mark has worked with manufacturing companies in important supply chain positions. Mark was Director of Market Analysis and Demand Planning for the Gillette Company, now part of Proctor and Gamble. Before Gillette, Mark led the Suncare, Footcare and OTC forecasting processes for Schering-Plough Consumer HealthCare in Memphis. Mark has a Ph. D. in Finance from Arizona State University, an MBA from the University of Toledo and is a member of the Institute of Chartered Accountants of India.
Stock-outs And Supply Chain: Impact On US Economy
Aggregate Planning S&OP and IBP

Stock-outs And Supply Chain: Impact On US Economy

Dr. Chockalingam March 12, 2020

Make Australia dirty again?! Toilet tissues are out of stock in Australia. Woolworth’s is rationing toilet tissues in that country. We are not far behind. Most online stores and bricks were … Read More

Comment on Stock-outs And Supply Chain: Impact On US Economy
Oil Prices Plunge By 24% – What Does That Mean For US?
Aggregate Planning Predictive Analytics

Oil Prices Plunge By 24% – What Does That Mean For US?

Dr. Chockalingam March 8, 2020

Russians and the Saudis could not agree on output cuts for the oil markets so they decided to kill the US oil exploration companies. Oil dropped 30% over the weekend to $31 a barrel. … Read More

Comment on Oil Prices Plunge By 24% – What Does That Mean For US?
From The Worldometers.Info Website, Here Is The Latest Virus Tracker
Demand Modeling Forecasting

From The Worldometers.Info Website, Here Is The Latest Virus Tracker

Dr. Chockalingam March 7, 2020

Total reported cases are 90K as of this morning. Out of which more than half of those infected have recovered completely. About three thousand died or about 3.4% of the … Read More

coronapandemic Comment on From The Worldometers.Info Website, Here Is The Latest Virus Tracker
Certified Analyst in Demand Planning – Boston – MA
Demand Modeling Training & Certification

Certified Analyst in Demand Planning – Boston – MA

Dr. Chockalingam February 24, 2020

CADP is the first level of certification directed towards planners and analysts. The certification will give you a competitive edge to advance in your careers to become either Demand Planners … Read More

Comment on Certified Analyst in Demand Planning – Boston – MA
Product Life Cycle and Trend
SCM - Supply Chain Collaboration

Product Life Cycle and Trend

Dr. Chockalingam December 18, 2019

Managing Product Life cycle in SCM can be an intricate challenge – this is a key factor for both Demand Management as well as Supply Chain Management. And one solid … Read More

Comment on Product Life Cycle and Trend
Demand Planning Net is now Valtitude
Demand Planning

Demand Planning Net is now Valtitude

Dr. Chockalingam November 4, 2019

Beginning October 25, 2019, Demand Planning.Net will be re-branding as Valtitude. We have proudly served our clients by providing usable solutions in Demand Planning and S&OP since our founding in … Read More

demand forecastingdemand planning Comment on Demand Planning Net is now Valtitude
Forecast Level Optimization
Aggregate Planning

Forecast Level Optimization

Dr. Chockalingam September 27, 2019

In a recent client engagement, there was some lively discussion on Demand Modeling using the Product/Customer Hierarchy. Your forecast agreement with Supply Chain and Senior Management may call for delivering … Read More

forecast levelsForecastingoptimization Comment on Forecast Level Optimization
The Science of Optimal Inventory
Inventory Optimization

The Science of Optimal Inventory

Dr. Chockalingam September 18, 2019

A key consideration to inventory  optimization is to have a strategic view of how to allocate your inventory dollars among different types of inventory. You can do a bottom-up analysis … Read More

Comment on The Science of Optimal Inventory
Data Cleansing and Outlier Correction
Demand Modeling

Data Cleansing and Outlier Correction

Dr. Chockalingam September 18, 2019

The SCM planning solutions market is getting pretty crowded these days – almost everyone has a solution on the cloud for Demand, Supply, S&OP and analytics. As we examined the … Read More

Comment on Data Cleansing and Outlier Correction
What is new in SAP IBP 1908?
SCM Tools

What is new in SAP IBP 1908?

Dr. Chockalingam July 30, 2019

SAP IBP 1908 brings some much awaited updates to the advanced supply chain planning platform.  Some are marginal enhancements while others are significant changes to the tool and is a … Read More

demand planningIBPinventory managementreplenishment planningSales forecastingsupply planning Comment on What is new in SAP IBP 1908?

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