Demand Sensing, Demand Shaping and Demand Management – Are Demand Planners Doing These Activities Today?

This article summarizes the difference between Demand Planning and Demand Management. We raise the question on the role of Demand Planners in Demand Sensing, Demand Shaping and Demand Management.

Moving The ROC To Forecast…….

Start with the forecast first and make plans and contingencies for the extent of the error. Improve on the forecast by quizzing, dialoguing, negotiating and working with the ROC. This should be well emphasized in the basics of supply chain management.

Join hands together to move the ROC to make a better demand plan!